MARC Record from Library of Congress

LEADER: 02209cam a2200337 a 4500
001 2007029695
003 DLC
005 20090828084126.0
008 070718s2007 tnua b 000 0 eng
010 $a 2007029695
020 $a9780785226802
020 $a9781595551351 (IE)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.12615$b.R46 2007
082 00 $a658.8001/9$222
100 1 $aRenvoisé, Patrick.
245 10 $aNeuromarketing :$bunderstanding the "buy button" in your customer's brain /$cPatrick Renvoisé́ and Christophe Morin.
250 $aRev. and updated.
260 $aNashville, Tenn. :$bT. Nelson,$cc2007.
300 $axii, 243 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 237-239).
500 $aRev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
500 $aAn earlier English ed. also published with title: Selling to the old brain. 2002-2003.
505 0 $aThree brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
650 0 $aNeuromarketing.
650 0 $aMarketing$xPsychological aspects.
650 0 $aConsumers' preferences.
650 0 $aNeuropsychology.
700 1 $aMorin, Christophe.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0723/2007029695.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0735/2007029695-d.html