MARC Record from Library of Congress

LEADER: 01980cam a22003014a 4500
001 2007030337
003 DLC
005 20090828084316.0
008 070802s2007 nyu b 001 0 eng
010 $a 2007030337
020 $a9780789038029 (hard cover : alk. paper)
020 $a9780789038036 (soft cover : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.55$b.P76 2007
082 00 $a658.8/12$222
245 00 $aProfit maximization through customer relationship marketing :$bmeasurement, prediction and implementation /$cLerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
260 $aBinghamton, NY :$bBest Business Books, an imprint of The Haworth Press,$c2007
300 $axv, 135 p. ;$c23 cm.
500 $a"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."
504 $aIncludes bibliographical references and index.
505 0 $aObjectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.
650 0 $aRelationship marketing.
650 0 $aCustomer relations$xManagement.
700 1 $aAksoy, Lerzan.
700 1 $aKeiningham, Timothy L.
700 1 $aBejou, David.
730 0 $aJournal of relationship marketing (Binghamton, N.Y.)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0723/2007030337.html