| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:146118278:1387 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:146118278:1387?format=raw |
LEADER: 01387cam a22003254a 4500
001 2007036040
003 DLC
005 20080220112336.0
008 070830s2007 enka 001 0 eng
010 $a 2007036040
016 7 $a013795288$2Uk
020 $a9780749450830 (hbk.)
020 $a0749450835 (hbk.)
035 $a(OCoLC)ocn154706205
040 $aDLC$cDLC$dUKM$dBTCTA$dBAKER$dBWKUK$dBWK$dYDXCP$dDLC
050 00 $aHD69.B7$bI533 2007
082 00 $a658.8/27$222
100 1 $aInd, Nicholas.
245 10 $aLiving the brand :$bhow to transform every member of your organization into a brand champion /$cNicholas Ind.
250 $a3rd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page, Ltd.,$c2007.
300 $a200 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 0 $aIntroduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aBusiness names.
650 0 $aManagement$xEmployee participation.
650 0 $aCorporate image.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0802/2007036040.html