| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:151734652:1104 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:151734652:1104?format=raw |
LEADER: 01104cam a2200301 a 4500
001 2007040349
003 DLC
005 20080408084442.0
008 070927s2008 maua b 001 0 eng
010 $a 2007040349
020 $a9780073529844 (alk. paper)
020 $a0073529842 (alk. paper)
035 $a(OCoLC)ocn173509457
035 $a(OCoLC)173509457$z(OCoLC)156810217
040 $aDLC$cDLC$dBTCTA$dYDXCP$dBAKER$dC#P$dBWX$dDLC
043 $an-us---
050 00 $aHF5415.13$b.L395 2008
082 00 $a658.8/02$222
100 1 $aLehmann, Donald R.
245 10 $aAnalysis for marketing planning /$cDonald R. Lehmann, Russell S. Winer.
250 $a7th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2008.
300 $axii, 299 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$zUnited States$xManagement.
700 1 $aWiner, Russell S.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html