| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:166956079:1280 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:166956079:1280?format=raw |
LEADER: 01280cam a2200325 a 4500
001 2007052393
003 DLC
005 20110526081858.0
008 071221s2008 nju b 001 0 eng
010 $a 2007052393
020 $a9780470223390 (cloth)
020 $a0470223391 (cloth)
035 $a(OCoLC)ocn185123448
035 $a(OCoLC)185123448$z(OCoLC)174131623
040 $aDLC$cDLC$dBAKER$dC#P$dBWX$dYDXCP$dBTCTA$dDLC
050 00 $aHF5415$b.T727 2008
082 00 $a658.8$222
100 1 $aTrout, Jack.
245 10 $aDifferentiate or die :$bsurvival in our era of killer competition /$cJack Trout, with Steve Rivkin.
250 $a2nd ed.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
300 $ax, 262 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 245-250) and index.
650 0 $aAdvertising$xBrand name products.
650 0 $aBrand name products.
650 0 $aCompetition.
700 1 $aRivkin, Steve,$d1947-
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html