| Record ID | marc_loc_2016/BooksAll.2016.part34.utf8:257722264:959 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part34.utf8:257722264:959?format=raw |
LEADER: 00959cam a22002414a 4500
001 2007398565
003 DLC
005 20080607084337.0
008 070322s2006 gw b 000 0 ger
010 $a 2007398565
020 $a3631548036
040 $aDLC$cDLC
050 00 $aP302.45$b.O65 2006
100 1 $aOpiłowski, Roman,$d1975-
245 10 $aIntertextualität in der Werbung der Printmedien :$beine Werbestrategie in linguistisch-semiotischer Forschungsperspektive /$cRoman Opiłowski.
260 $aFrankfurt am Main ;$aNew York :$bPeter Lang,$cc2006.
300 $a394 p. ;$c21 cm.+$e1 CD-ROM (4 3/4 in.)
490 0 $aKulturwissenschaftliche Werbeforschung,$x1436-5952 ;$vBd. 5
500 $aOriginally presented as the author's thesis (doctoral)--Universität Halle-Wittenberg, 2005.
504 $aIncludes bibliographical references (p. [375]-394).
650 0 $aIntertextuality.
650 0 $aAdvertising, Newspaper.
650 0 $aAdvertising, Magazine.