| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:110576253:1264 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:110576253:1264?format=raw |
LEADER: 01264cam a2200325 a 4500
001 2008014814
003 DLC
005 20110324082637.0
008 080331s2008 caua b 001 0 eng
010 $a 2008014814
020 $a9780787996918 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aAM5$b.K68 2008
082 00 $a069.068/4$222
100 1 $aKotler, Neil G.,$d1941-
245 10 $aMuseum marketing and strategy :$bdesigning missions, building audiences, generating revenue and resources /$cNeil G. Kotler, Philip Kotler, Wendy I. Kotler.
250 $a2nd ed.
260 $aSan Francisco :$bJossey-Bass,$cc2008.
300 $axxx, 511 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: Museum strategy and marketing. c1998.
504 $aIncludes bibliographical references and index.
650 0 $aMuseums$xPlanning.
650 0 $aMuseums$xMarketing.
650 0 $aMuseum attendance.
650 0 $aMuseum finance.
700 1 $aKotler, Philip.
700 1 $aKotler, Wendy I.,$d1947-
700 1 $aKotler, Neil G.,$d1941-$tMuseum strategy and marketing.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html