| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:113556867:1371 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:113556867:1371?format=raw |
LEADER: 01371cam a2200337 a 4500
001 2008017138
003 DLC
005 20090901092953.0
008 080417s2009 enk b 001 0 eng
010 $a 2008017138
015 $aGBA799376$2bnb
016 7 $a014463995$2Uk
020 $a9780415448925 (hbk.)
020 $a0415448921 (hbk.)
020 $a9780415448932 (pbk.)
020 $a041544893X (pbk.)
035 $a(OCoLC)183147561$z(OCoLC)166379310$z(OCoLC)212849362
035 $a(OCoLC)ocn183147561
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dBTCTA$dYDXCP$dBWK$dBWX$dDLC
050 00 $aHF5415$b.B7763 2009
082 00 $a658.80089$222
100 1 $aBurton, Dawn,$d1961-
245 10 $aCross-cultural marketing :$btheory, practice and relevance /$cDawn Burton.
260 $aMilton Park, Abingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2009.
300 $a319 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aDefining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
650 0 $aMarketing.
650 0 $aMulticulturalism.
650 0 $aMinority consumers.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0816/2008017138.html