| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:120741731:989 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:120741731:989?format=raw |
LEADER: 00989cam a2200277 a 4500
001 2008022827
003 DLC
005 20110602081757.0
008 080522s2009 njua b 001 0 eng
010 $a 2008022827
020 $a9780470238271 (cloth)
020 $a0470238275 (cloth)
035 $a(OCoLC)226361770
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dVP@$dDLC
050 00 $aHF5415.15$b.M67 2009
082 00 $a658.8/27$222
100 1 $aMorgan, Adam,$d1969-
245 10 $aEating the big fish :$bhow challenger brands can compete against brand leaders /$cAdam Morgan.
250 $a2nd ed., [Rev. & expanded].
260 $aHoboken, N.J. :$bWiley,$cc2009.
300 $axxiv, 336 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 315-319) and index.
650 0 $aProduct management.
650 0 $aBrand name products$xManagement.
650 0 $aNew products.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0819/2008022827.html