| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:150771196:1678 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:150771196:1678?format=raw |
LEADER: 01678cam a2200349 a 4500
001 2008046589
003 DLC
005 20090729085905.0
008 081030s2009 enka b 001 0 eng
010 $a 2008046589
015 $aGBA8A9118$2bnb
016 7 $a014753891$2Uk
020 $a9780230520936
020 $a0230520936
035 $a(OCoLC)ocn237885777
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWK$dBWX$dYBM$dUKM$dCDX$dDLC
050 00 $aHD9980.5$b.B358 2009
082 00 $a658.8$222
100 1 $aBaron, Steve$q(J. Steve)
245 10 $aServices marketing :$btext and cases /$cSteve Baron, Kim Harris, Toni Hilton.
250 $a3rd ed.
260 $aBasingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2009.
300 $axvii, 358 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
650 0 $aService industries$xMarketing.
650 0 $aService industries$xMarketing$vCase studies.
700 1 $aHarris, Kim.
700 1 $aHilton, Toni.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html