| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:161130508:1219 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:161130508:1219?format=raw |
LEADER: 01219cam a2200265 a 4500
001 2008055087
003 DLC
005 20110305082544.0
008 090109s2009 enka b 001 0 eng
010 $a 2008055087
020 $a9780273708803 (pbk.)
020 $a0273727788 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.35$b.S65 2009
082 00 $a658.8$222
245 00 $aMarketing :$breal people, real decisions /$cMichael R. Solomon ... [et al.].
250 $a1st European ed.
260 $aHarlow, England :$bPrentice Hall Financial Times,$c2009.
300 $axxvi, 589 p. :$bcol. ill. ;$c27 cm.
500 $aPrevious ed. entered under: Solomon, Michael R.
504 $aIncludes bibliographical references and index.
505 0 $aWhat is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
650 0 $aMarketing$xVocational guidance.
700 1 $aSolomon, Michael R.