| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:161258430:1732 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:161258430:1732?format=raw |
LEADER: 01732cam a2200265 a 4500
001 2008055182
003 DLC
005 20091027085459.0
008 090102s2009 maua b 001 0 eng
010 $a 2008055182
020 $a9781584657682 (cloth : alk. paper)
020 $a1584657685 (cloth : alk. paper)
035 $a(OCoLC)ocn276339400
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dMIA$dNDD$dDLC
043 $an-us---
050 00 $aHF6105.U5$bJ66 2009
082 00 $a940.53/1$222
100 1 $aJones, John Bush.
245 10 $aAll-out for victory! :$bmagazine advertising and the World War II home front /$cJohn Bush Jones.
260 $aWaltham, Mass. :$bBrandeis University Press ;$aHanover [N.H.] :$bPublished by University Press of New England,$cc2009.
300 $axi, 314 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. [297]-298) and index.
505 0 $a"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
650 0 $aAdvertising, Magazine$zUnited States$xHistory$y20th century.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0906/2008055182.html