| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:215673165:953 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:215673165:953?format=raw |
LEADER: 00953cam a22003014a 4500
001 2008359245
003 DLC
005 20080523105305.0
008 071031s2007 fr b 000 0 fre c
010 $a 2008359245
020 $a9782707149558
020 $a2707149551
035 $a(OCoLC)ocn180983192
040 $aTZT$cTZT$dAUXAM$dSTF$dDLC
042 $apcc
050 00 $aPN51$b.S26 2007
100 1 $aSalmon, Christian,$d1951-
245 10 $aStorytelling :$bla machine à fabriquer des histoires et à formater les esprits /$cChristian Salmon.
260 $aParis :$bDécouverte,$cc2007.
300 $a239 p. ;$c22 cm.
490 0 $aCahiers libres
504 $aIncludes bibliographical references (p. [229]-235).
650 0 $aStorytelling$xEconomic aspects.
650 0 $aStorytelling$xPolitical aspects.
650 0 $aCommunication in marketing.
650 0 $aCommunication in politics.
650 0 $aPropaganda.
650 0 $aSocial psychology.