| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:83199614:1179 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:83199614:1179?format=raw |
LEADER: 01179cam a22002774a 4500
001 2007927665
003 DLC
005 20080520083323.0
008 070425s2008 caua 000 0 eng
010 $a 2007927665
020 $a1847870007 (cased)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.M32318 2008
082 00 $a658.8001$222
245 00 $aMarketing theory /$cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
250 $a1st ed.
260 $aThousand Oaks, CA :$bSAGE Publications,$c2008.
300 $a3 v. :$bill. ;$c25 cm.
490 0 $aSage library in marketing
505 0 $av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
650 0 $aMarketing.
700 1 $aMaclaran, Pauline.
700 1 $aSaren, Michael.
700 1 $aTadajewski, Mark.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007927665-t.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007927665-d.html