| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:89356637:875 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:89356637:875?format=raw |
LEADER: 00875cam a22002654a 4500
001 2007938732
003 DLC
005 20090506082514.0
008 071004s2007 maua b 001 0 eng
010 $a 2007938732
020 $a9780495500537 (pbk.)
020 $a0495500534 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aPN1992.55$b.E18 2009
100 1 $aEastman, Susan Tyler.
245 10 $aMedia programming :$bstrategies and practices /$cSusan Tyler Eastman, Douglas A. Ferguson.
250 $a8th ed.
260 $aBoston, MA :$bThomson/Wadsworth,$cc2009.
300 $axiii, 466 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 437-444) and indexes.
650 0 $aTelevision programs$xPlanning.
650 0 $aRadio programs$xPlanning.
650 0 $aCable television$xPlanning.
650 0 $aMass media$xPlanning.
700 1 $aFerguson, Douglas A.