| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:98728332:1522 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:98728332:1522?format=raw |
LEADER: 01522cam a2200301 a 4500
001 2008005328
003 DLC
005 20140607080746.0
008 080205s2009 njua b 001 0 eng
010 $a 2008005328
020 $a9780132285353 (hbk. : alk. paper)
020 $a0132285355 (hbk. : alk. paper)
035 $a(OCoLC)ocn192045602
035 $a(OCoLC)192045602$z(OCoLC)170957833
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aGV716$b.S42 2009
082 00 $a796.068/8$223
100 1 $aShank, Matthew D.
245 10 $aSports marketing :$ba strategic perspective /$cMatthew D. Shank.
250 $a4th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$cc2009.
300 $axxiv, 453 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
505 0 $aEmergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aSports$xEconomic aspects$zUnited States.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0810/2008005328.html