| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:100315038:1120 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:100315038:1120?format=raw |
LEADER: 01120cam a22002414a 4500
001 2009005655
003 DLC
005 20100730083644.0
008 090219s2009 njua b 001 0 eng
010 $a 2009005655
020 $a9780470519226 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.B42887 2009
082 00 $a658.8/02$222
100 1 $aBelz, Frank-Martin.
245 10 $aSustainability marketing :$ba global perspective /$cFrank Belz and Ken Peattie.
260 $aChichester, West Sussex, U.K. ;$aHoboken, NJ :$bJohn Wiley and Sons,$c2009.
300 $axiv, 292 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
650 0 $aMarketing
650 0 $aSustainability.
700 1 $aPeattie, Ken.