Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:113807533:839 |
Source | Library of Congress |
Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:113807533:839?format=raw |
LEADER: 00839cam a2200253 a 4500
001 2009016416
003 DLC
005 20100320093304.0
008 090420s2009 enka b 001 0 eng
010 $a 2009016416
020 $a9780749456269 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.126$b.W55 2009
082 00 $a658.8/72$222
100 1 $aWilliams, Alison.
245 14 $aThe handbook of field marketing :$ba complete guide to understanding and outsourcing face-to-face direct marketing /$cAlison Williams, Roddy Mullin.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2009.
300 $axxv, 241 p. :$bill. ;$ccm.
504 $aIncludes bibliographical references and index.
650 0 $aDirect marketing.
650 0 $aSales promotion.
650 0 $aSampling.
650 0 $aBranding (Marketing)
700 1 $aMullin, Roddy.