MARC Record from Library of Congress

LEADER: 01649cam a2200361 a 4500
001 2009016923
003 DLC
005 20100123084320.0
008 090427s2009 nyu b 001 0 eng
010 $a 2009016923
020 $a9780312379391
020 $a0312379390
035 $a(OCoLC)ocn317928672
040 $aDLC$cDLC$dBTCTA$dC#P$dVP@$dDLC
043 $an-us---
050 00 $aHD9970.5.C483$bU635 2009
082 00 $a339.4/7083410973$222
100 1 $aBrown, Lyn Mikel,$d1956-
245 10 $aPackaging boyhood :$bsaving our sons from superheroes, slackers, and other media stereotypes /$cLyn Mikel Brown, Sharon Lamb, and Mark Tappan.
250 $a1st ed.
260 $aNew York :$bSt. Martin's Press,$c2009.
300 $axii, 340 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBig, bold, and branded: what boys wear -- Super size me: what boys watch -- It's a guy thing: what boys read -- Do you hear what I hear?: what boys listen to -- Wanna play?: what boys do -- Rebel, resist, and refuse: conversations with our sons.
650 0 $aChildren's paraphernalia$xMarketing$xSocial aspects$zUnited States.
650 0 $aBoys$zUnited States$xSocial conditions$y21st century.
650 0 $aBoys$zUnited States$xPsychology.
650 0 $aChild consumers$zUnited States.
650 0 $aMass media and youth$zUnited States.
700 1 $aLamb, Sharon.
700 1 $aTappan, Mark B.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1003/2009016923-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1003/2009016923-d.html