| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:119954095:1339 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:119954095:1339?format=raw |
LEADER: 01339cam a2200265 a 4500
001 2009021312
003 DLC
005 20110115081807.0
008 090528s2009 ncua b 001 0 eng
010 $a 2009021312
020 $a9780786444328 (softcover : alk. paper)
020 $a0786444320 (softcover : alk. paper)
035 $a(OCoLC)ocn318421129
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dBWX$dBUR$dHEBIS$dW2U$dDLC
050 00 $aPN1995.9.T68$bJ64 2009
082 00 $a384/.83$222
100 1 $aJohnston, Keith M.,$d1973-
245 10 $aComing soon :$bfilm trailers and the selling of Hollywood technology /$cKeith M. Johnston.
260 $aJefferson, N.C. :$bMcFarland,$cc2009.
300 $aix, 218 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
520 $a"This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.
505 0 $a"Something BIG is coming!" -- The rival screen -- Technology and genre -- The mobile trailer.
650 0 $aFilm trailers.
650 0 $aAdvertising$xMotion pictures.