| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:120506540:2030 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:120506540:2030?format=raw |
LEADER: 02030cam a2200325 a 4500
001 2009021748
003 DLC
005 20100813085726.0
008 090611s2009 nyua b 001 0 eng
010 $a 2009021748
020 $a0230615600
020 $a9780230615601
035 $a(OCoLC)ocn369141623
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5823$b.T37 2009
082 00 $a659.1$222
245 00 $aTestimonial advertising in the American marketplace :$bemulation, identity, community /$cedited by Marlis Schweitzer and Marina Moskowitz.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2009.
300 $aviii, 240 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aTestimonials in silk : Juba and the legitimization of American blackface minstrelsy in Britain -- The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum -- "After a season of war" : sharing horticultural success in the reconstruction-era landscape -- "The ten year club" : artificial limbs and testimonials at the turn of the twentieth century -- "The mad search for beauty" : actresses, cosmetics, and the middle-class market -- "I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s -- "Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944 -- "For us, by us" : hip-hop fashion,, commodity blackness and the culture of emulation.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$zUnited States$xPsychological aspects.
700 1 $aSchweitzer, Marlis.
700 1 $aMoskowitz, Marina,$d1968-
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1012/2009021748-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1012/2009021748-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1012/2009021748-t.html