MARC Record from Library of Congress

LEADER: 01842cam a2200349 a 4500
001 2009031116
003 DLC
005 20100804083059.0
008 090730s2010 nyua b 001 0 eng
010 $a 2009031116
020 $a9780415873758 (hardback : alk. paper)
020 $a0415873754 (hardback : alk. paper)
020 $a9780415873772 (pbk. : alk. paper)
020 $a0415873770 (pbk. : alk. paper)
020 $a9780203859865 (ebook)
020 $a0203859863 (ebook)
035 $a(OCoLC)ocn428895776
040 $aDLC$cDLC$dBTCTA$dCDX$dC#P$dBWX$dYDXCP$dDLC
050 00 $aHD30.28$b.N4814 2010
082 00 $a658.8/02$222
100 1 $aNeves, Marcos Fava.
245 10 $aMarketing methods to improve company strategy :$bapplied tools and frameworks to improve a company's competitiveness using a network approach /$cMarcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
260 $aNew York :$bRoutledge,$c2010.
300 $aviii, 127 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aHow to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
650 0 $aStrategic planning.
650 0 $aIndustrial management.
650 0 $aMarketing.
650 0 $aCompetition.
700 1 $aCastro, Luciano Thomé e.
700 1 $aCônsoli, Matheus Alberto.