MARC Record from Library of Congress

LEADER: 02494cam a22002894a 4500
001 2009043502
003 DLC
005 20100424084037.0
008 091016s2009 sz a b 000 0 eng
010 $a 2009043502
020 $a9783039116881 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aP94.6$b.I568 2009
082 00 $a658.4/5$222
245 00 $aIntercultural business communication and simulation and gaming methodology /$cVictoria Guillén-Nieto, Carmen Marimón-Llorca & Chelo Vargas-Sierra (eds).
260 $aBern ;$aNew York :$bPeter Lang,$cc2009.
300 $a392 p. :$bill. ;$c23 cm.
490 0 $aLinguistic insights,$x1424-8689 ;$vv. 83
504 $aIncludes bibliographical references.
505 2 $aCrossing disciplines in intercultural communication research / Victoria Guillén-Nieto -- Social cognition and intercultural communication / Victoria Escandell-Vidal -- Business language from a cognitive perspective / José Mateo, Francisco Yus -- Intercultural negotiations : theories revisited / Annette Grindsted -- Multi-cultural meetings / Paula Ronkainen -- Building bridges . . . and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández -- The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste -- Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez -- From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares -- Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca -- Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts -- Business simulations as a vehicle for language acquisition / Beverly Rising -- The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede.
650 0 $aIntercultural communication.
650 0 $aBusiness communication.
650 0 $aIntercultural communication$xSimulation methods.
650 0 $aBusiness communication$xSimulation methods.
700 1 $aGuillén-Nieto, Victoria.
700 1 $aMarimón Llorca, Carmen,$d1962-
700 1 $aVargas-Sierra, Chelo.