| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:153177834:1255 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:153177834:1255?format=raw |
LEADER: 01255cam a2200241 a 4500
001 2009047256
003 DLC
005 20100903083845.0
008 091113s2010 njua b 001 0 eng d
010 $a 2009047256
020 $a9780470537190 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1265$b.F678 2010
082 00 $a658.8/72$222
100 1 $aFox, Vanessa,$d1972-
245 10 $aMarketing in the age of Google :$ba non-technical guide to search engine strategy /$cVanessa Fox.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2010.
300 $axiv, 242 p.$bill.;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650 0 $aInternet marketing.
650 0 $aInternet searching.
650 0 $aWeb search engines.