| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:227248846:1112 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:227248846:1112?format=raw |
LEADER: 01112cam a22003137a 4500
001 2009367202
003 DLC
005 20091027092809.0
008 090218s2009 enka b 001 0 eng d
010 $a 2009367202
015 $aGBA8B8494$2bnb
016 7 $a014777078$2Uk
020 $a9780273722038 (pbk.)
020 $a0273722034 (pbk.)
035 $a(OCoLC)ocn262718942
040 $aUKM$cUKM$dBWKUK$dBWK$dCDX$dDLC
042 $alccopycat
050 00 $aHF5415.2$b.M35543 2009
082 04 $a658.83015118$222
245 00 $aKey marketing metrics :$bthe 50+ metrics every manager needs to know /$cPaul W. Farris ... [et al.].
260 $aHarlow, England ;$aNew York :$bFinancial Times Prentice Hall,$c2009.
300 $axiii, 353 p. :$bill. ;$c24 cm.
500 $aRev. ed. of: Marketing metrics. 2006.
504 $aIncludes bibliographical references (p. 338-343) and index.
650 0 $aMarketing research.
650 0 $aMarketing$xMathematical models.
700 1 $aFarris, Paul.
730 0 $aMarketing metrics.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0906/2009367202.html