| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:114175761:968 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:114175761:968?format=raw |
LEADER: 00968cam a2200253 a 4500
001 2010003445
003 DLC
005 20100922082718.0
008 100205s2011 ilua b 001 0 eng
010 $a 2010003445
020 $a9781410938428 (hc)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.H356 2011
082 00 $a659.1$222
100 1 $aHensley, Laura.
245 10 $aAdvertising attack /$cLaura J. Hensley.
250 $a1st ed.
260 $aChicago, Ill. :$bRaintree,$cc2011.
300 $a56 p. :$bill. (mostly col. ) ;$c25 cm.
490 0 $aMastering media
504 $aIncludes bibliographical references and index.
505 0 $aAdvertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline.
650 0 $aAdvertising.
650 0 $aAdvertising campaigns.