MARC Record from Library of Congress

LEADER: 01872cam a2200301 a 4500
001 2010023360
003 DLC
005 20110525083629.0
008 100610s2010 nyua b 001 0 eng
010 $a 2010023360
020 $a9781433108679 (pbk. : alk. paper)
020 $a9781433108662 (hardcover : alk. paper)
040 $aDLC$cDLC
050 00 $aHD69.B7$bB575 2010
082 00 $a306.3/4$222
245 00 $aBlowing up the brand :$bcritical perspectives on promotional culture /$cedited by Melissa Aronczyk and Devon Powers.
260 $aNew York :$bP. Lang,$cc2010.
300 $avi, 338 p. :$bill. ;$c23 cm.
490 0 $aPopular culture and everyday life ;$vv. 21
504 $aIncludes bibliographical references and index.
505 0 $aAuthenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship.
520 1 $a"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
650 0 $aBranding (Marketing)
650 0 $aBrand name products.
650 0 $aImagery (Psychology)
650 0 $aPopular culture.
700 1 $aAronczyk, Melissa.
700 1 $aPowers, Devon.