MARC Record from Library of Congress

LEADER: 03034cam a2200361 a 4500
001 2010039095
003 DLC
005 20110527082601.0
008 100913s2010 nyua b 001 0 eng
010 $a 2010039095
020 $a9780230105720
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5429$b.L4854 2010
082 00 $a658.8/7$222
084 $aBUS002000$aBUS007000$aBUS073000$2bisacsh
100 1 $aLewis, Robin,$d1940-
245 14 $aThe new rules of retail :$bcompeting in the world's toughest marketplace /$cRobin Lewis & Michael Dart.
250 $a1st ed.
260 $aNew York, NY :$bPalgrave Macmillan,$c2010.
300 $axviii, 236 p. :$bill. 25 cm.
520 $a"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aRetail trade.
650 0 $aRetail trade$xManagement.
650 0 $aRetail trade$xTechnological innovations.
650 0 $aWholesale trade.
650 0 $aConsumer satisfaction.
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion$2bisacsh.
650 7 $aBUSINESS & ECONOMICS / Business Communication / General$2bisacsh.
650 7 $aBUSINESS & ECONOMICS / Commerce$2bisacsh.
700 1 $aDart, Michael.
856 42 $3Cover image$uhttp://www.netread.com/jcusers/1388/2271604/image/lgcover.9780230105720.jpg