MARC Record from Library of Congress

LEADER: 02479cam a2200289 a 4500
001 2010278308
003 DLC
005 20140822075348.0
008 100505s2009 dk ag b 000 0 eng d
010 $a 2010278308
020 $a9788773079652 (pbk.)
020 $a8773079650 (pbk.)
035 $a(OCoLC)ocn437300645
035 $a(OCoLC)437300645
040 $aBTCTA$cBTCTA$dCDX$dBWX$dOCLCQ$dYDXCP$dOHX$dDLC
042 $alccopycat
050 00 $aML3790$b.M717 2009
245 00 $aMusic in advertising :$bcommercial sounds in media communication and other settings /$cedited by Nicolai Graakjær & Christian Jantzen.
260 $aAalborg, Denmark :$bAalborg University Press,$cc2009.
300 $a304 p. :$bill., music ;$c24 cm.
504 $aIncludes bibliographical references.
505 0 $aMusic for commercial purposes / Nicolai Graakjær and Christian Jantzen -- Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen -- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær -- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode -- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær -- Music videos and TV commercials : similarities and differences / Erkki Pekkilä -- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde -- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen -- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen -- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær -- The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg -- Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen -- Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen -- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard.
650 0 $aMusic in advertising.
650 0 $aTelevision advertising.
650 0 $aRadio advertising.
700 1 $aGraakjær, Nicolai.
700 1 $aJantzen, Christian.