| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:276235987:950 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:276235987:950?format=raw |
LEADER: 00950cam a2200277 a 4500
001 2010395106
003 DLC
005 20120302082251.0
008 100212s2010 gw a b 000 0 ger
010 $a 2010395106
020 $a9783503098927 (pbk.)
024 3 $a9783503098927
035 $a(GyWOH)har090106434
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5823$b.M448 2010
100 1 $aMeyer, Urs.
245 10 $aPoetik der Werbung /$cvon Urs Meyer.
260 $aBerlin :$bErich Schmidt,$c2010.
300 $a342 p., 16 p. of plates :$bill. (chiefly col.) ;$c22 cm.
490 0 $aAllgemeine Literaturwissenschaft--Wuppertaler Schriften,$x1438-5104 ;$vBd. 13
500 $aOriginally presented as the author's Habilitationsschrift, Universität Freiburg/Schweiz, 2006.
504 $aIncludes bibliographical references (p. 317-342).
650 0 $aAdvertising.
650 0 $aAdvertising in literature.
650 0 $aSymbolism in advertising.