| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:94534667:1756 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:94534667:1756?format=raw |
LEADER: 01756cam a2200289 a 4500
001 2009911830
003 DLC
005 20120419081447.0
008 100506s2010 inu 001 0 eng d
010 $a 2009911830
020 $a9781449045791 (pbk. : acid-free paper)
020 $a1449045790 (pbk. : acid-free paper)
020 $a9781449045807 (acid-free paper)
020 $a1449045804 (acid-free paper)
035 $a(OCoLC)ocn503297118
040 $aMUU$cMUU$dYDXCP$dDLC
042 $alccopycat
050 00 $aPN4788$b.M45 2010
100 1 $aMerrill, John Calhoun,$d1924-
245 10 $aViva journalism! :$bthe triumph of print in the media revolution /$cJohn C. Merrill and Ralph L. Lowenstein.
260 $aBloomington, IN :$bAuthorHouse,$c2010.
300 $axv, 180 p. ;$c23 cm.
500 $aIncludes index.
505 0 $aIntroduction / Merrill and Lowenstein -- pt. I: The administrator / Lowenstein. Introduction to part I ; A child of the media ; The challenge of administration ; Meltdown of the mass media ; Understanding the Internet ; Professional training vs. liberal arts ; Expanding the academic reach ; Outside support for change ; Finding support in the backyard ; Evaluation as an agent of change ; postscript I. Ralph Lowenstein views the future -- pt. II: The teacher / Merrill. Introduction to part II ; Places and people ; Training or education? ; Qualifications ; Classroom tactics ; Increasing specialization ; Students and general semantics ; Non-professional professionals ; Existential journalism ; Moral guidelines ; postscript II. John Merrill views the future.
650 0 $aJournalism$xStudy and teaching (Higher)$zUnited States.
650 0 $aMass media$xHistory$y21st century.
700 1 $aLowenstein, Ralph Lynn,$d1930-