MARC Record from Library of Congress

LEADER: 01460cam a2200325 a 4500
001 2010942329
003 DLC
005 20130516092004.0
008 101203s2011 ilua 6 000 0 eng d
010 $a 2010942329
020 $a9781610660068 (pbk.)
035 $a(OCoLC)ocn668195636
040 $aBTCTA$beng$cBTCTA$dY38$dOQX$dDAD$dWAU$dCPL$dTOH$dOCLCQ$dBDX$dYDXCP$dDLC
042 $alccopycat
082 00 $a658.8/02$223
050 00 $aHF5415.127$b.A543 2011
100 1 $aAnderson, Chris,$d1961-
245 14 $aThe long tail from SmarterComics /$cby Chris Anderson ; illustrated by Shane Clester ; adapted by Cullen Bunn.
246 30 $aLong tail
260 $aMundelein, IL :$bWriters of the Round Table Press,$cc2011.
300 $a50 p. :$bill. ;$c25 cm.
520 $aGraphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher.
650 0 $aMarket segmentation$vComic books, strips, etc.
650 0 $aInternet marketing$vComic books, strips, etc.
650 0 $aMarketing$xTechnological innovations$vComic books, strips, etc.
655 0 $aGraphic novels.
655 0 $aGraphic novels$zUnited States.
700 1 $aClester, Shane.
700 1 $aBunn, Cullen.
710 2 $aSmarterComics LLC.