MARC Record from Library of Congress

LEADER: 01336cam a22002774a 4500
001 2011021594
003 DLC
005 20120419081834.0
008 110526s2011 pau 000 0 eng
010 $a 2011021594
020 $a9780749461812
020 $a9780749461829
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD9970.5.C672$bT86 2011
082 00 $a381/.4566855$223
100 1 $aTungate, Mark,$d1967-
245 10 $aBranded beauty :$bhow marketing changed the way we look /$cMark Tungate.
250 $a1st ed.
260 $aPhiladelphia, PA :$bKogan Page,$cc2011.
300 $aviii, 277 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [257]-258) and index.
505 0 $aChasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
650 0 $aCosmetics industry.
650 0 $aBranding (Marketing)
650 0 $aAdvertising$xCosmetics.