| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:198100943:1596 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:198100943:1596?format=raw |
LEADER: 01596cam a22003374a 4500
001 2011030656
003 DLC
005 20141125110650.0
008 110722s2012 maua b 001 0 eng
010 $a 2011030656
020 $a9780136089834 (pbk. : alk. paper)
020 $a0136089836 (pbk. : alk. paper)
035 $a(OCoLC)ocn742306012
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dDLC
042 $apcc
050 00 $aHD62.4$b.Y565 2012
082 00 $a658/.049$223
100 1 $aYip, George S.
245 10 $aTotal global strategy /$cGeorge S. Yip, G. Tomas M. Hult.
250 $a3rd ed.
260 $aBoston :$bPearson,$cc2012.
300 $axxiii, 295 p. :$bill. ;$c23 cm.
500 $aEarlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
504 $aIncludes bibliographical references and index.
505 0 $aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
650 0 $aInternational business enterprises$xManagement.
650 0 $aStrategic planning.
650 0 $aInternational trade.
650 0 $aInternational economic relations.
700 1 $aHult, G. Tomas M.
700 1 $aYip, George S.$tTotal global strategy II.