| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:199577511:1530 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:199577511:1530?format=raw |
LEADER: 01530cam a22003258a 4500
001 2011031800
003 DLC
005 20120925082603.0
008 110801s2012 mnu b s001 0 eng
010 $a 2011031800
020 $a9780816675494 (hc : alk. paper)
020 $a9780816675500 (pb : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $aa-ja---
050 00 $aHF5415.17$b.S74 2012
082 00 $a381/.45791453$223
100 1 $aSteinberg, Marc,$d1977-
245 10 $aAnime's media mix :$bfranchising toys and characters in Japan /$cMarc Steinberg.
260 $aMinneapolis :$bUniversity of Minnesota Press,$cc2012.
300 $axvii, 314 p. ;$c23 cm.
504 $aIncludes bibliographical references (p. 261-286) and index.
505 0 $aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
650 0 $aCharacter merchandising$zJapan.
650 0 $aCharacter toys$zJapan.
650 0 $aCartoon characters$zJapan.
650 0 $aComic strip characters$zJapan.
650 0 $aAnimated television programs$zJapan$xHistory and criticism.
650 0 $aAnimated films$zJapan$xHistory and criticism.
650 0 $aComic books, strips, etc.$zJapan$xHistory and criticism.