MARC Record from Library of Congress

LEADER: 03101cam a22003374a 4500
001 2011036236
003 DLC
005 20120831082435.0
008 110830s2012 mdua b 001 0 eng
010 $a 2011036236
016 7 $a016007383$2Uk
020 $a9780739167298 (cloth : alk. paper)
020 $a0739167294 (cloth : alk. paper)
020 $a9780739167304 (electronic)
020 $a0739167308 (electronic)
035 $a(OCoLC)ocn744302442
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dIOH$dCDX$dBWX$dUKMGB$dIUL$dBDX$dCOO$dIOJ$dDLC
042 $apcc
050 00 $aHM742$b.S6286 2012
082 00 $a302.23/1$223
245 00 $aSocial media :$busage and impact /$cedited by Hana S. Noor Al-Deen and John Allen Hendricks.
260 $aLanham, Md. :$bLexington Books,$cc2012.
300 $axix, 307 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 00 $gForeword /$rJohn V. Pavlik --$tSocial media and social networking.$tFacebook: how college students work it /$rLynne M. Webb ... [et al.] --$tSocial media and persuasion : crowdsourcing arguments on digital networks /$rJohn Jones --$tTrivial pursuits of mass audiences using social media : a content analysis of Facebook wall posts by fans of top-trending television programs /$rDouglas A. Ferguson --$tSocial media and education.$tSocial media in education : effects of personalization and interactivity on engagement and collaboration /$rRonald A. Yaros --$tYou can't go back now : incorporating "disruptive" technologies in the large lecture hall /$rC. Michael Elavsky --$tTweeting 101 : Twitter and the college classroom /$rAlec R. Hosterman --$tCultivating a community of learners : the potential challenges of social media in higher education /$rLily Zeng, Holly Hall, Mary Jackson Pitts --$tSocial media and strategic communication.$tAttitudes and perceptions about social media among college students and professionals involved and not involved in strategic communications /$rBobbi Kay Lewis, Cynthia Nichols --$tBeyond the press release : social media as a tool for consumer engagement /$rMia C. Long --$tMarketing and branding in online social media environments : examining social media adoption by the top 100 global brands /$rMiao Guo --$tSocial media and politics.$tSocial media and the millennial generation in the 2010 midterm election /$rJohn Allen Hendricks, Jerry K. Frye --$tSocial media and youth activism /$rRhon Teruelle --$tBlack youth, social media, and the 2008 presidential election /$rTravis L. Gosa --$tSocial media and legal/ethical issues.$tLegal pitfalls of social media usage /$rLyrissa Barnett Lidsky, Daniel C. Friedel --$tRealm of the expected : redefining the public and private spheres in social media /$rJasmine E. McNealy --$tTweets, blogs, Facebook, and the ethics of 21st-century communication technology /$rJames Benjamin.
650 0 $aOnline social networks.
650 0 $aSocial media.
650 0 $aDigital communications$xSocial aspects.
650 0 $aInternet$xSocial aspects.
700 1 $aNoor Al-Deen, Hana S.
700 1 $aHendricks, John Allen.