MARC Record from Library of Congress

LEADER: 01576cam a22003138a 4500
001 2011038331
003 DLC
005 20140228102944.0
008 110916s2012 nyu b 001 0 eng
010 $a 2011038331
020 $a9781612890586 (hardbound)
020 $a9781612890593 (paperbound)
040 $aDLC$cDLC
042 $apcc
050 00 $aHD59$b.S58 2012
082 00 $a659.2$223
100 1 $aSmudde, Peter M.
245 10 $aInspiring cooperation and celebrating organizations :$bgenres, message design, and strategies in public relations /$cPeter M. Smudde and Jeffrey L. Courtright.
250 $a1st ed.
260 $aNew York, NY :$bHampton Press,$cc2012.
263 $a1210
300 $ap. cm.
490 0 $aThe Hampton Press communication series
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- A foreword about "generic" public relations -- Framework : reasons for a generic perspective -- News : all the news that's fit to print and broadcast -- Summaries : "just the facts, please" -- Features : the stories behind the story -- Conversations : the genetic core -- Showcases : grabbing the mic, taking the stage -- Collections : the corporate round-up -- Reports : big sticks for corporate image management -- Introduction -- Discourse competency -- Ethics -- Power -- Strategy -- Closing thoughts -- Notes -- References -- Appendix -- Author index -- Subject index.
650 0 $aPublic relations.
650 0 $aCommunication in organizations.
650 0 $aIndustrial sociology.
700 1 $aCourtright, Jeffrey L.