| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:222140249:1036 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:222140249:1036?format=raw |
LEADER: 01036cam a2200301 a 4500
001 2011049525
003 DLC
005 20140926082131.0
008 111201s2013 nyua b 001 0 eng
010 $a 2011049525
020 $a9780073530048 (alk. paper)
020 $a0073530042 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bH38 2013
082 00 $a658.8/3420973$223
100 1 $aHawkins, Del I.
245 10 $aConsumer behavior :$bbuilding marketing strategy /$cDel I. Hawkins, David L. Mothersbaugh.
250 $a12th ed.
260 $aNew York :$bMcGraw-Hill Irwin,$cc2013.
300 $axxvii, 772 p. :$bcol. ill. ;$c27 cm$e1 CD-ROM (4 3/4 in.)
500 $aLC Copy 1 imperfect: accompanying CD-ROM wanting.$5DLC
504 $aIncludes bibliographical references and index.
650 00 $aConsumer behavior$zUnited States.
650 00 $aMarket surveys$zUnited States.
650 00 $aConsumer behavior$zUnited States$vCase studies.
700 1 $aMothersbaugh, David L.