MARC Record from Library of Congress

LEADER: 02119cam a22003134a 4500
001 2011049927
003 DLC
005 20120321083405.0
008 111216s2012 enka b 001 0 eng
010 $a 2011049927
016 7 $a015757570$2Uk
020 $a9780230299559 (alk. paper)
020 $a0230299555 (alk. paper)
035 $a(OCoLC)ocn694832920
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dUKMGB$dCDX$dAU@$dDLC
042 $apcc
050 00 $aHD9710.A2$bW56 2012
082 00 $a338.7/629222$223
100 1 $aWimmer, Engelbert.
245 10 $aMotoring the future :$bVW and Toyota vying for pole position /$cEngelbert Wimmer ; with contributions by Arun Mani.
260 $aHoundmills, Basingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2012.
300 $axiii, 272 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 260-264) and index.
505 0 $aContents note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen.
505 0 $aContents note continued: 5.5.Electric Cars: The Day after Tomorrow.
650 0 $aAutomobile industry and trade.
610 20 $aToyota Jidōsha Kōgyō Kabushiki Kaisha.
610 20 $aVolkswagenwerk.
700 1 $aMuni, Arun.