| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:226230057:2235 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:226230057:2235?format=raw |
LEADER: 02235cam a22003014a 4500
001 2011052827
003 DLC
005 20120831082554.0
008 120103s2012 njua b 001 0 eng
010 $a 2011052827
020 $a9781118231937 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.1265$b.F678 2012
082 00 $a658.8/72$223
084 $aBUS043000$2bisacsh
100 1 $aFox, Vanessa,$d1972-
245 10 $aMarketing in the age of Google:$byour online strategy IS your business strategy /$cVanessa Fox.
250 $aRev. and updated
260 $aHoboken, N.J. :$bWiley,$c2012.
300 $axviii, 254 p. :$bill. ;$c23 cm.
520 $a"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.
650 0 $aInternet searching.
650 0 $aWeb search engines.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118231937.jpg