| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:230408446:1555 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:230408446:1555?format=raw |
LEADER: 01555cam a2200313 a 4500
001 2011277575
003 DLC
005 20130912074912.0
008 120604s2012 laua 001 0 eng
010 $a 2011277575
020 $a9781455615292 (alk. paper)
020 $a1455615293 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aPN147$b.D42 2012
082 00 $a791.43$223
100 1 $aDel Vecchio, Gene.
245 10 $aCreating blockbusters! :$bhow to generate and market hit entertainment for TV, movies, video games, and books /$cGene Del Vecchio.
260 $aGretna, La. :$bPelican Pub. Co.,$c2012.
300 $a304 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aWhy this book? -- Blockbusters, for the kid in all of us! -- The key success principles -- Satisfy deep emotional needs -- Align with contemporary culture and trends -- Create relatable, aspiring, memorable characters -- Generate compelling story ideas -- Add broad audience appeal -- Build in elements that make it a franchise -- Fix common execution problems -- Create marketable artistry -- Apply the ever-cool formula -- Use research to optimize decisions -- Launch and idea quest --- End game.
650 0 $aAuthorship$xMarketing.
650 0 $aBlockbusters (Motion pictures)$xPlanning.
650 0 $aBlockbusters (Motion pictures)$xMarketing.
650 0 $aTelevision programs$xPlanning.
650 0 $aTelevision programs$xMarketing.
650 0 $aVideo games$xDesign.
650 0 $aVideo games$xMarketing.
650 0 $aMarketing$xPsychological aspects.