MARC Record from Library of Congress

LEADER: 01666cam a2200301 a 4500
001 2011907226
003 DLC
005 20130829080130.0
008 120127s2011 nyua b 001 0 eng d
010 $a 2011907226
020 $a9781933820200 (pbk.)
020 $a1933820209 (pbk.)
035 $a(OCoLC)ocn741509854
040 $aOCC$beng$cTEF$dYDXCP$dOCLCQ$dKSU$dDLC
042 $alccopycat
050 00 $aZA4235$b.R67 2011
082 04 $a006.3/12$223
100 1 $aRosenfeld, Louis.
245 10 $aSearch analytics for your site :$bconversations with your customers /$cLouis Rosenfeld.
260 $aBrooklyn, N.Y. :$bRosenfeld Media,$cc2011.
300 $axvii, 199 p. :$bcol. ill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
520 $a"When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover.
505 0 $aHow site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience.
650 0 $aWeb usage mining.
650 0 $aInternet searching.
650 0 $aInternet users$xStatistics$xData processing.
650 0 $aWeb site development.