| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:164623459:1372 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:164623459:1372?format=raw |
LEADER: 01372cam a2200349 a 4500
001 2011937503
003 DLC
005 20130425083830.0
008 110825s2012 enka b 001 0 eng d
010 $a 2011937503
015 $aGBB214831$2bnb
016 7 $a016030449$2Uk
020 $a9780500516232 (hbk.)
020 $a0500516235 (hbk.)
020 $a9780500290316 (pbk.)
020 $a0500290318 (pbk.)
035 $a(OCoLC)ocn778270510
040 $aUKMGB$cUKMGB$dYDXCP$dYNK$dCDX$dOLC$dYBM$dCFI$dFCM$dDLC
042 $alccopycat
050 00 $aHF5823$b.B27 2012
082 04 $a659.1$223
100 1 $aBarry, Pete$q(Pete S.)
245 14 $aThe advertising concept book :$bthink now, design later : a complete guide to creative ideas, strategies and campaigns /$cPete Barry.
250 $a2nd ed., rev. & expanded.
260 $aLondon :$bThames & Hudson,$c2012.
300 $a296 p. :$bill. ;$c24 cm.
500 $aPrevious ed.: 2008.
504 $aIncludes bibliographical references (p. 291) and index.
505 0 $aBasic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
650 0 $aAdvertising.
650 0 $aAdvertising campaigns.
650 0 $aAdvertising copy.