| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:178670774:1227 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:178670774:1227?format=raw |
LEADER: 01227cam a2200265 a 4500
001 2012006427
003 DLC
005 20130830143946.0
008 120227s2013 nyua b 001 0 eng
010 $a 2012006427
020 $a9780415626392 (pbk. : alk. paper)
020 $a0415626390 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD30.28$b.N4813 2013
082 00 $a658.4/012$223
100 1 $aNeves, Marcos Fava.
245 10 $aDemand driven strategic planning /$cMarcos Fava Neves.
260 $aNew York :$bRoutledge,$c2013.
300 $aix, 180 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references ( p. [165]-273) and index.
505 0 $aThe company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
650 0 $aStrategic planning.
650 0 $aMarketing$xPlanning.
650 0 $aBusiness networks.