MARC Record from Library of Congress

LEADER: 02073cam a2200289 a 4500
001 2012010668
003 DLC
005 20130501103640.0
008 120423s2012 ne a b 001 0 eng
010 $a 2012010668
020 $a9780123859303 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aTK5105.888$b.R427 2012
082 00 $a006.7$223
100 1 $aRedish, Janice.
245 10 $aLetting go of the words /$cJanice (Ginny) Redish.
250 $a2nd ed.
260 $aAmsterdam ;$aBoston :$bMorgan Kaufmann,$cc2012.
300 $axxvii, 333 p. :$bcol. ill. ;$c24 cm.
500 $a"Writing web content that works"--Cover.
520 $a"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--$cProvided by publisher.
504 $aIncludes bibliographical references (p. 317-322) and indexes.
505 8 $aMachine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .
650 0 $aWeb site development.
650 0 $aWeb sites$xDesign.
650 0 $aOnline authorship.