| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:191808896:1480 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:191808896:1480?format=raw |
LEADER: 01480cam a2200253 a 4500
001 2012016979
003 DLC
005 20140308075725.0
008 120426s2013 mau 000 0 eng
010 $a 2012016979
020 $a9781889102023 (pbk. : alk. paper)
020 $a1889102024 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHV41.2$b.B76 2013
082 00 $a658.15/224$223
100 1 $aBrooks, Jeff,$d1961-
245 14 $aThe fundraiser's guide to irresistible communications :$breal-world, field-tested strategies for raising more money /$cJeff Brooks.
260 $aMedfield, MA :$bEmerson & Church,$cc2013.
300 $a143 p. ;$c24 cm.
505 0 $aThe writing style of philanthropy -- The importance of being urgent -- Make it easy to read -- Long messages work better -- Grammar for fundraisers -- The content of fundraising -- Persuade with story, not statistics -- Keep it simple -- Make it all about the donor -- I have bad news and good news -- Have a clear call to action -- P.S. I love you -- The design of fundraising -- Design for older eyes -- Don't skimp on emphasis -- Make images work for you -- Plain, corny, and obvious -- The mental game of fundraising -- Self-centric fundraising -- Three things you should know about donors -- Three deadly fundraising myths -- Proud to be a fundraiser.
650 0 $aFund raising.
650 0 $aNonprofit organizations$xMarketing.
650 0 $aNonprofit organizations$xPublic relations.