MARC Record from Library of Congress

LEADER: 03330cam a2200349 a 4500
001 2012017247
003 DLC
005 20130305115325.0
008 120509s2013 enka b 001 0 eng
010 $a 2012017247
020 $a9780415679923 (hbk)
020 $a9780203105306 (ebk)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHM851$b.R6793 2013
082 00 $a658.8/342$223
084 $aBUS000000$aBUS016000$aBUS043010$2bisacsh
245 04 $aThe Routledge companion to digital consumption /$cedited by Russell W. Belk and Rosa Llamas.
260 $aLondon ;$aNew York :$bRoutledge,$c2013.
300 $axviii, 438 p. :$bill. ;$c26 cm.
490 0 $aRoutledge companions in business, management and accounting
520 $a"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers, and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online, and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--$cProvided by publisher.
520 $a"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to the Digital Consumer offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aInformation technology$xSocial aspects.
650 0 $aConsumer behavior.
650 0 $aConsumers$xResearch.
650 7 $aBUSINESS & ECONOMICS / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Direct.$2bisacsh
700 1 $aBelk, Russell W.
700 1 $aLlamas, Rosa.