| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:215831688:1535 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:215831688:1535?format=raw |
LEADER: 01535cam a2200301 i 4500
001 2012036222
003 DLC
005 20131018080105.0
008 121203s2013 paua f 001 0 eng
010 $a 2012036222
020 $a9780811711395 (pbk.)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5439.H27$bG47 2013
082 00 $a745.5068/8$223
100 1 $aGerhards, Paul.
245 10 $aHow to sell what you make :$bthe business of marketing crafts /$cPaul Gerhards.
250 $aThird edition.
264 1 $aMechanicsburg, PA :$bStackpole Books,$c2013.
300 $aviii, 152 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
505 0 $aCrafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy.
650 0 $aSelling$xHandicraft$vHandbooks, manuals, etc.
650 0 $aHandicraft$xMarketing$vHandbooks, manuals, etc.
650 0 $aFairs$vHandbooks, manuals, etc.