| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:216826532:838 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:216826532:838?format=raw |
LEADER: 00838cam a2200253 a 4500
001 2012037029
003 DLC
005 20140319075807.0
008 120914s2013 waua b 001 0 eng
010 $a 2012037029
020 $a9780295992396 (paper-over-boards : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.M755 2013
082 00 $a658.8008$223
245 00 $aMulticultural marketing and business consulting /$cLeslie Lum ... [et al.].
260 $aSeattle, WA :$bUniversity of Washington Press,$cc2013.
300 $ax, 188 p. :$bill. ;$c30 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$vCross-cultural studies.
650 0 $aMulticulturalism in advertising.
650 0 $aMarketing consultants.
650 0 $aBusiness consultants.
700 1 $aLum, Leslie,$d1952-