| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:223320669:1267 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:223320669:1267?format=raw |
LEADER: 01267cam a2200325 i 4500
001 2012042108
003 DLC
005 20130926075423.0
008 121025s2013 nyu b 001 0 eng
010 $a 2012042108
020 $a9780814745472 (cl : alk. paper)
020 $a9780814785904 (pb : alk. paper)
020 $z9780814764947 (e-book)
020 $z9780814724590 (e-book)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$b.S373 2013
082 00 $a658.8$223
100 1 $aSerazio, Michael.
245 10 $aYour ad here :$bthe cool sell of guerrilla marketing /$cMichael Serazio.
264 1 $aNew York :$bNew York University Press,$c[2013]
300 $ax, 227 pages ;$c24 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aPostmillenial pop
504 $aIncludes bibliographical references (pages 203-215) and index.
505 0 $aBuying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
650 0 $aMarketing.
650 0 $aMarketing$xTechnological innovations.